BBC rated UK's top source for news | TV news – The Guardian

More than half of people in the UK regard the BBC as their single most important source of news, according to new figures released by media regulator Ofcom.
The report said television remained by far the most important platform for news, used by 78% of adults against 40% who read newspapers, 35% who turn to the radio and 32% who look to the internet.
The BBC website remains the most popular online destination, used by 52% of people who go online, against 19% of people who use Facebook and 10% who turned to Twitter for online news updates.
While Twitter was praised for the range of opinions it offers, more than any other named source across any media, less than a third of people who used it regarded it as accurate (29%) or trustworthy (28%), said Ofcom.
There was a big age differential, with 12% of people aged 16 to 24 using the internet for news, against 1% who went online among the over 55s, according to the News Consumption in the UK report published on Wednesday.
Asked to name their single most important source for news, 34% of respondents said BBC1, followed by ITV (13%) and 6% who said the BBC News channel, just ahead of Sky News (5%) and the BBC website, also 5%.
In total, 53% of people regarded one of the BBC’s news outlets, across TV, radio and online, as their most important source of news.
But while BBC TV was regarded as important, its viewers scored it marginally lower in terms of accuracy and reliability, and trustworthiness, than viewers of Sky News.
Asked whether it was impartial and unbiased, and offered a range of opinions, BBC TV scored less highly (among their respective viewers) than Sky News, ITV and Channel 4 News. Channel 5 News rated worst among the TV news services.
Ofcom said younger people were more likely to turn to a website or app, with 24% of people aged 16 to 24 regarding a digital media source as their first choice for news, ahead of an average of 14% across all age groups. Similarly, 16- to 24-year-olds were least likely to name check a TV channel.
Despite its lower reach compared to newspapers or radio, the internet had a higher share of the news market because it is used more frequently, said the regulator, with a 21% “share of reference”, against 18% for radio and 13% for newspapers (television remains top, with 47%).
The report said the Guardian scored highest, among newspapers, for being regarded by its readers as trustworthy, with an 82% rating.
To contact the MediaGuardian news desk email [email protected] or phone 020 3353 3857. For all other inquiries please call the main Guardian switchboard on 020 3353 2000. If you are writing a comment for publication, please mark clearly “for publication”.
To get the latest media news to your desktop or mobile, follow MediaGuardian on Twitter and Facebook.


Be the first to comment

Leave a Reply

Your email address will not be published.